How authentically 70s are these shots from the latest Swedish Hasbeens campaign? I've spent the evening working on a project that pertains to the current 70s trend, so naturally, this set of photos was of particular interest to me! I think I'm most fascinated by the girl in the chocolate brown mini dress in the big family shot, and the groom in his unbelievable velvet blazer and over-sized bow tie. The shoes aren't so hard on the eyes either! I'm glad I waited on my first Swedish Hasbeens purchase when everyone else was getting them this past Spring, but I would eventually like to get a pair. They totally won me over with their story. . .
"Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs."
"One summer day in 2006 we found the shoes she wore (300 pairs of red, white and black beautiful clogs from the 70’s) in the basement of an old clog factory in the neighboring village and brought them to Stockholm. So for all these people that shared our love for Anita’s wooden shoes and for ourselves we started Swedish Hasbeens."